DSO Tech Summit 2025: Navigating AI Deployment – Leadership, Accountability, and Patient-Centric Innovation

Set in Nashville, TN, from September 17-19, 2025, this summit is designed to equip DSOs and practices of all sizes with the tools, strategies, and connections to successfully integrate AI, technology, and patient-centric innovations into their operations.

The DSO Tech Summit is not your typical conference. We pride ourselves on being a different kind of summit—one that is intentionally intimate. By limiting both attendees and partners, we ensure the groups are small, and the conversations are deep. Our goal is to provide you with actionable takeaways, not just a plan to network further. You will leave with a clear, real-world roadmap to implementation, not just new contacts to call.

Summit Theme: Navigating AI Deployment

This year’s theme, “Navigating AI Deployment: Leadership, Accountability, and Patient-Centric Innovation,” will focus on how DSOs can implement AI solutions to drive growth and deliver better care. We’ll explore AI’s current capabilities and challenges and discuss how it can transform operations—from data analytics and revenue cycle management (RCM) to patient engagement and clinical diagnostics and everything in between. The summit will be hands-on, practical, and designed to help you leave with tangible insights that can be applied directly to your organization.

Keynotes and Sessions

We are excited to welcome industry leaders Patrick Jacobwith (Sunset CEO) and Yaron Baitch (Sunset CIO), who will discuss the future of AI in DSOs. Their presentations will revolve around the technology and integration aspects of AI, focusing on how DSOs can implement these innovations while maintaining the human touch that is central to patient care. They will also address the crucial element of security, ensuring that as DSOs adopt cutting-edge technologies, they do so in a way that protects patient data and meets industry compliance standards. This session will offer a holistic view of AI integration—balancing efficiency, patient experience, and security in one comprehensive approach.

AI guru West McDonald (Go West AI CEO) will lead an executive-level session titled “Scaling Smart: How Leading DSOs Are Using AI to Enhance Care, Boost Efficiency, and Stay Competitive.” This session will break down the current landscape of AI in dentistry, featuring real-world case studies from DSOs that have successfully integrated AI into their practices, from diagnostics to patient communication and billing.

Afternoon Breakout: From Pilot to Rollout — How Tech Leaders Design for Success

Co-led by Jill Nesbitt and Matthew McGaw, this hands-on workshop will provide you with the tools to create a deployment plan for a realistic tech scenario, such as an RCM automation pilot. This interactive session will focus on securing executive buy-in, overcoming implementation challenges, and ensuring your technology deployment leads to real success.

Vendor Showcase

We’re thrilled to partner with some of the most innovative companies in the dental technology space. Vyne, SOTA Cloud, Truelark, Weave, Planet DDS, Dental Intel, and VideaAI will showcase their products and solutions, helping DSOs navigate the evolving tech landscape. These vendors are at the forefront of AI, cloud solutions, RCM, patient engagement, and diagnostics, providing the tools DSOs need to optimize their operations and improve patient care.

Networking and Collaboration

Unlike larger conferences, where networking can feel like a free-for-all, the DSO Tech Summit emphasizes collaboration and deep relationships. Our goal is to create an environment where you can connect meaningfully with thought leaders, peers, and potential partners, gaining valuable insights and forming relationships that will benefit your organization long after the event.

Registration and More

Don’t miss this opportunity to join an intimate group of forward-thinking dental professionals and tech experts. The DSO Tech Summit 2025 offers not only cutting-edge sessions, hands-on workshops, and industry-leading vendors but also a chance to make strategic connections that will help you scale your DSO effectively and sustainably.

Register now and secure your spot: www.dsotechnologysummit.com.

Event Details

• Dates: September 17-19, 2025
• Location: Margaritaville Nashville, Nashville, TN

We look forward to seeing you at the summit, where collaboration, actionable insights, and strategic partnerships will set you on the path to success!

About Michelle Hambidge

Michelle Hambidge helps organizations succeed by managing communications with targeted audiences through strategic channels, and at the appropriate time; with the aim of engaging people, managing reputations, and achieving business goals. Michelle is an entrepreneur and founded C&A Consulting Solutions in 2002. She has multiple roles, which she fills through C&A.

Michelle is currently the Director of Communications for Sunset Technologies. Sunset is a nationwide organization that provides technology integration, security/cyber, compliance, and operational support specifically in the dental space for general and specialty practices, emerging groups, and DSOs. Michelle is the strategic leader for the organization’s internal and external communications activities, including the company’s annual DSO Technology Summit. In addition, over the past two years, she has spearheaded Sunset’s launch into the DSO market and supported the establishment of Sunset’s DSO Division.

Michelle serves as the Director of Operations for Women in DSO and Executive Director for the Dental Integrators Association (DIA), both non-profit national organizations. Women in DSO is a gift of love and support that Michelle enjoys pouring her heart into. She manages the internal demands of this rapidly growing organization of exceptional women. For DIA, Michelle orchestrates their Annual Conference and Midyear Meeting and has had the pleasure of supporting the members and board of directors for more than 12 years.

Michelle brings almost 30 years of results-driven communications, event planning, and business development through campaigns that engage people, manage reputations, and achieve business goals. She has spent the last 15 years honing her skills in technology and cybersecurity for the dental market. She brings a rare blend of corporate and relationship-based business to each engagement. Michelle’s liaison with clients and customers includes Pentagon and Department of Defense officials, media, donors, top-tier clientele, and c-suite members. Starting her career with one foot in the legal field and the other in entertainment with Walt Disney World, Michelle is unique and authentic.

Sunset Technologies

Sunset Technologies is the premier provider of tailored technological solutions and support for the dental sector, specializing in seamless integration and innovative advancements. We understand the critical importance of uptime—ensuring that your practice’s systems are consistently operational, allowing you to deliver uninterrupted patient care and maintain optimal efficiency. Demonstrating a solid commitment to scalability, security, and continuous support, we empower practices to achieve maximum uptime and serve as trusted partners, guiding businesses through the complexities of technology, compliance, security, and operational excellence. Our mission is to propel your success by keeping your practice running smoothly and efficiently, allowing you to stay at the forefront of industry innovation. At the same time, we navigate the challenges and provide robust solutions for your business needs. Sunset Technologies ensures you can Rest Assured, knowing that your uptime is our top priority.