Don’t Lose Focus: Mission-minded Smalltown Dental experiences growth due to advanced technology solution

The purposeful growth of central Midwest’s Smalltown Dental is due in part to its consistent focus. Operating under a “Rooted in Community” mission statement, Smalltown Dental practices prioritize building relationships with patients that develop throughout the community. A constant level of care and dentistry is a must to maintain and grow the patient base, with practices comprised of the second and third generations of patients. As many of their doctors are “homegrown” – returning to practice in the towns they grew up in – there are relationships to nurture.

Smalltown Dental emphasizes total health and safety first. To achieve this, the Smalltown team looked to Planmeca to stay true to their position and help set the next steps for optimal growth. By selecting Planmeca 3D technology, Smalltown has the tools to provide quality dentistry with accuracy and precision that is the best for their patient’s oral health. Making the best choices for patients includes making accurate and comprehensive diagnoses. The optimal field of view and complete imaging of Planmeca ProMax 3D means Smalltown doctors can effectively and confidently plan a treatment course right for the patient and not push the problem down the road with a watch.

Using technology focusing on the patient, an organization can live up to its commitment to offer safe care. For example, the proprietary features of Planmeca Ultra Low Dose™ for an average of 77% reduction* in radiation dose* and Planmeca CALM® for patient movement correction keep the priority on imaging at the lowest possible dose and with minimum retakes. As a result, all steps of the imaging protocol prioritize patients and their health.

The employment market is competitive, and for skilled dental practitioners, many local opportunities are available. The latest technology can differentiate a group of practices to stand out as pioneering in its capacity to care and offering a premium experience. The value of technology to maintain, engage, and attract staff is measurable when they are hands-on and recognize workflow efficiency. Planmeca technology has opened a range of treatment options for the Smalltown care team. Regional Manager of Hygiene Jessica Frietsch, RDH, reinforces how technology benefits patients and staff. “As a dental hygienist, this advancement in technology shows us what we didn't realize we weren’t seeing before, which gets us closer to providing the best treatment options to our patients,” confirms Frietsch. “In addition to making it easier for us to implement, additional treatments expand the scope of practice we are licensed to do.”

Maintaining acceptable equipment levels may have served dental practices that focused on the status quo. However, decisions to stay ahead with the range of services to raise the standard of care involve an investment in quality and service technology. By partnering with Planmeca, Smalltown Dental is prepared to grow as a business and in its community reach while being true to its roots.

For more information visit: Planmecausa.com

* According to “Dosimetry of Orthodontic Diagnostic FOVs Using Low Dose CBCT Protocol” by JB Ludlow and J Koivisto